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Fanzing's

"Ad Campaign" Challenge


RESULTS!

Our last contest asked artists to use DC's characters in a print ad campaign for a product.

Here are the results. As always, click the thumbnails to see the full image.
Power Girl Hair Coloring Ad "Lady Zor-El Hair Coloring" by Carol Strickland
Carol's quite a devotee of Power Girl, as this entry and last month's fiction challenge entry prove. Carol says, "We've been discussing Power Girl on the (currently dead) DC message boards, and I suggested that perhaps changing her hair color would get her noticed." Cute idea. I must say, Carol's done a fabulous job, not only in art quality but in advertising layout. A fine entry that really works.
Nightwing Rope Ad "Nightwing for Life Line Ropes" by Cyndi Smith
Cyndi used a photoshop program to make the actor Zen Gesner (Adventures of Sinbad) into Nightwing. She says it's her first time using Photoshop, which is amazing because it's good for a first try. But it does need work, because the lettering is fuzzy. (Hmmm…just noticed: the thumbnail actually looks clearer than the full image!)
Brainiac Intel ad "Brainiac Has The Power Inside" by The Brothers Grinn
You can always count on the Brothers Grinn to come up with a top entry that will make you giggle. This is not only a well-done piece of art but it really could work as an ad. (I'd add Brainiac's name somewhere in there, in case any people on the margins of comics need a reminder of who that is.) There's just something funny about using a villain to hawk a product, since he's going to be using it for evil purposes!

This almost doesn't require any text, really, now that Intel's logo has established itself.

"Mr. Myzptlk for PEZ!" by Christian Moore
Hmmmm…ANOTHER villain!

Christian turned this in merely days after this contest was announced…and I was almost ready to proclaim it over and a winner selected. This is just one FINE piece of art. I love the Spielberg lighting and the sheer malevolence of Mxyzptlk. And EFFECTIVE, too. It makes me want to buy some Pez! I wish they could figure out a way for that Plastic Man dispenser to work, though.

The Question Razor ad "Now THAT'S A Close Shave" by Eric Newsom
Although it uses photomanipulations in a rather basic way, I think this is a pretty funny ad. In fact, it works as just a good razor ad, even if you've never heard of The Question!

It always seems to come down to the Brothers Grinn and Christian Moore, who have entered nearly every art challenge and, between them, have dominated most of the contests. This month, we're lucky to have Carol Strickland running neck and neck with them. Finally, in order to make a determination, I considered this: which one could be a one-page ad in TV Guide tomorrow and really work? For sheer inventiveness and art excellence, all three of them work. But the Pez ad works best of all. It's not only eye-catching, but it communicates its product the best. Seriously, Christian, you should make a high-quality print of that at Kinko's and mail it in to DC's ad division!

Thanks to everyone who contributed! Be sure to check out the Next Art Challenge. This one is simple in concept and it should be easy for everyone to come up with an idea or five!

Article and layout © Michael Hutchison 1999.
All artwork is © the individual artists credited above.
All characters © 1999 DC Comics.

THIS ISSUE:

Table of Contents

Thoughts at 3:00 AM

Letter Column

The Death of Superman: A Writer's Escape

Death and the High Cost of Comics

Crisis on Infinitre Worlds #1-3

The Post-Crisis Crisis

Ty Templeton Interview

Getting to Know Mark Gillins

DC Advertisement Challenge Results

Costume Redesign Art Challenge

Crossovers & Team-Ups Writing Challenge

Brainstorm's Corner: Guy Gardner

Choices, part 12

Go, Johnny, Go, Go!

The Hammer of Hell

Sector 2814 Art Gallery

DCU Digest

Superman 101: The Man of Steel

HOJ: Dan Garrett, the Blue Beetle

JLA #37 reviewed

Top 12 Reasons To Keep Dead Heroes Dead

Batman-Toyman & Day of Judgment

Senseless Stats: The DCU Afterlife isn't so bad

Back Cover & BOF Award